#1

Why today you have to know your exact target market is and where they are in the buying cycle and how to change your marketing message as they progress through the cycle.

#2

Why your conversion pages are more important than the actual ad you run or mailer you send out. Learn why you must tailor your follow-up system based on the promises in your landing page. 

#3

You have to think like a consumer and not a real estate agent when developing your marketing plan. You will learn how to build in both flexablity and consistently into your marketing plan.